MASTER OF BUSINESS ADMINISTRATION ONLINE

Specialization: ANLT, SMGT, MKTG

Data mining is the process of selecting, exploring, and modeling large amounts of data to uncover previously unknown patterns and gain insights. The objective of this course is to teach students how (and when) to use various techniques for mining data. Topics include logistic regression, decision tree networks, and neural networks. Students will mine large datasets from a variety of business areas and use their findings to support business decision making.

Specializations: MKTG & SMGT

Branding plays a critical role for most marketers in that brands are at the core of a relationship with the customer, provide a platform for strategic option, and impact financial success of the firm. This course examines the importance of branding to business, consumers, and society. The brand value chain will be introduced as a key framework for analyzing the impact of marketing expenditures on the bottom line of firms. The concept of brand equity will be emphasized and techniques for its measurement outlined. The course will also focus on how advertising and promotion are used to enhance the brand building process. Special topics related to branding include using big event advertising to build brands and mechanisms for cutting through advertising clutter in order to build the brand.

Specializations: ANLT & SMGT

This course examines the concepts and approaches in Business Intelligence (BI) from a business user/analyst perspective. Students will learn to use BI tools for creating applications and dashboards in the context of fact‐based decision‐making.

Specializations: FINC & SMGT

Since the year 2000, we have experienced two monumental and systemic waves of business failures: the Dot.Com Meltdown and the Global Financial Crisis. Ineffective and, at times, corrupt corporate governance was at the heart of each of these systemic failures. This course examines the respective roles and responsibilities of shareholders, management, directors and other stakeholders in corporate governance. It will focus on the tools needed to be an effective advisor to senior managers and board members regarding corporate governance issues as well as strategies to make the system function more effectively. Students will develop foundational governance expertise which will help enable them to serve as a responsible and effective CEOs, CFOs or Directors..

Specializations: FINC & SMGT

This course is designed to help students develop a set of analytical tools for various corporate restructuring activities, with a focus on Mergers and Acquisitions. The course covers managers' motivations to engage in M&A, strategies used in friendly vs. non‐friendly takeovers, as well as anti‐takeover defense tactics used by target companies. Students will learn the costs and benefits associated with each strategy, and the financial consequences. To facilitate decision-making, students will also learn multiple methods for valuating a target firm, centering on estimating value of synergy and value of control.

Specialization: SMGT, IB

 This course will provide an overview to the student on the multifaceted topic of international business with an emphasis on the pragmatic applications of this field of study. The course is designed to give students breadth on the many issues associated with international business, including development of global leaders; managing cultural differences; discussing ethical dilemmas, such a bribery and corruption, as related to global business. The course is also designed to discuss the practical issues of management that affect the current international business environment such as developing international markets, analyzing foreign direct investment strategies, and protecting intellectual property rights. This course will integrate cases, readings and experiential exercises to facilitate active rather than passive learning.