International Business Management
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3.0 Credits
| Specialization: SMGT, IB This course will provide an overview to the student on the multifaceted topic of international business with an emphasis on the pragmatic applications of this field of study. The course is designed to give students breadth on the many issues associated with international business, including development of global leaders; managing cultural differences; discussing ethical dilemmas, such a bribery and corruption, as related to global business. The course is also designed to discuss the practical issues of management that affect the current international business environment such as developing international markets, analyzing foreign direct investment strategies, and protecting intellectual property rights. This course will integrate cases, readings and experiential exercises to facilitate active rather than passive learning. |
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Introduction to Business Analytics
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3.0 Credits
| Specialization: ANLT Business analytics has been defined as the use of business intelligence and quantitative methods, including statistical analysis, forecasting/extrapolation, predicative modeling, optimization and simulation in the context of organizational decision making and problem solving. This course provides an overview of business analytics process and important analytic techniques; data visualization, data mining, optimization, and simulation. Students are exposed to a variety of business problems in analytics (marketing, finance, operations). Throughout the course, students will learn to model and analyze complex business decisions with various tools on spreadsheets to improve decision making across business functions. |
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Investments
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3.0 Credits
| Specialization: FINC This course covers the fundamentals of security analysis and valuation with a focus on equity investments. The approach will be holistic and thus apply both top‐down and bottom‐up valuation methods, as well as introduce industry analysis and portfolio management techniques. This course will be applied in nature, thus emphasizing how to put valuation theory into practice with several real‐world examples. |
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Marketing Research Tools
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1.5 Credits
| Specializations: MKTG & ANLT The primary objective of this course is to provide students with research and managerial perspectives in the application of marketing research tools. A hands‐on approach allows students to learn how to construct both qualitative and quantitative marketing research tools in an effort to understand concepts that range from brand affinity to consumer experience. This course is particularly relevant for students interested in careers in consulting; product, service and brand management; and media and communications as well as for entrepreneurs. |
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International Finance
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3.0 Credits
| Specializations: FINC, IB Corporations with activities that span multiple countries, also called multinational corporations (MNCs), face unique challenges and opportunities that purely domestic corporations do not face. In this course, students will learn the principles of international finance. This course adds an international dimension to the concepts previously learned in corporate finance. Students will be introduced to the historical and geographic environment of MNCs and financial institutions, the structure and operation of the foreign exchange markets, international monetary systems, international money and capital markets, derivatives markets, country risk evaluation, international portfolio diversification, and international elements to project evaluation. This course will provide readings from the financial press. |
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Global Marketing
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3.0 Credits
| Specializations: MKTG, IB This course examines strategic elements of international marketing programs along with appropriate tactical elements designed to help firms implement strategy and thrive. Key topics include evaluating international market opportunities and coordination of strategy across markets. The application of marketing principles, along with an understanding of current trends affecting the marketing mix will be explored in depth. In addition, the multinational environment and cultural influences that complicate marketing programs will be emphasized. |
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