MASTER OF BUSINESS ADMINISTRATION ONLINE

Marketing Specialization
Get More Information
. What specialization are you most interested in?
What specialization are you most interested in?

WELCOME TO THE ONLINE MBA WITH A SPECIALIZATION IN MARKETING FROM THE VILLANOVA SCHOOL OF BUSINESS

The marketing industry has been profoundly impacted by technological advances, including the proliferation of social media and the use of data analytics. To stay ahead, it’s important for business executives and marketers alike to have a keen understanding of the consumer mindset and the most effective tools to connect with them.

Villanova University’s online MBA with a specialization in Marketing is designed to help you do this. You can earn this specialization by taking a minimum of 7.5 elective credits (out of 48 total degree credits) from within the Marketing subject area.

AACSB Accredited

Villanova University School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – the premier accrediting agency for business programs.

Villanova University was recognized among the top schools in the nation on U.S. News & World Report‘s annual Best Online MBA Programs list, earning the #17 rank.

The Villanova School of Business Online MBA ranked in the top ten among programs in the annual Poets & Quants ranking, coming in at #7 in the nation.

Marketing Specialization Courses

Analytical Methods for Data Mining 3.0 Credits
Building Brands via Promotion & Other Means 3.0 Credits
Digital Marketing & Social Media 3.0 Credits
Global Marketing 3.0 Credits
Marketing Research Tools 1.5 Credits

MBA FACULTY

Learn from prominent leaders in the field who are adept at preparing students to meet the challenges of the constantly evolving marketing landscape.

Aronte Bennett

Associate Chair, Marketing & Business Law

Aronte Bennett

Ray Taylor

John A. Murphy Professor of Marketing

Charles Taylor

WHY CHOOSE VILLANOVA FOR YOUR ONLINE MBA?

With Villanova, you’ll be earning your degree from one of the top-ranked business schools in the United States and learning from the same distinguished faculty who teach our campus-based courses. You can:

  • Complete your degree online, on your schedule and in as few as 24 months
  • Receive personalized attention with small classes of approximately 20 students
  • Choose from 5 specializations: Finance, Marketing, Analytics, Strategic Management and International Business
  • Explore opportunities to travel abroad and study another country’s businesses and economy