Wenhong Luo

Wenhong Luo

Associate Professor, Accountancy & Information Systems; The John and Rachel Cashwell Emerging Scholar in Management Information Systems

Bartley Hall Rm 3002
Accountancy
800 Lancaster Avenue
Villanova, PA 19085

Email: wenhong.luo@villanova.edu
Phone: (610) 519-5592

Education

BS, East China Normal University, 1985
MBA, University of Nijenrode, 1990
PhD, University of Kentucky, 1995

Publications

  • With Q. Chung & W. P. Wagner, “Strategic Alliance of Small Firms in Knowledge Industries: A Management Consulting Perspective,” Business Process Management Journal, 12(2), 2006
  • With S. Chaudhry, “Application of Genetic Algorithms in Production and Operations Management,” International Journal of Production Research, 43(19), 2005
  • With D. Strong, “A Framework for Evaluating ERP Implementation Choices,” IEEE Transactions on Engineering Management, 51(3), 2004
  • With M. Najdawi, “Building Trustworthy Websites: Surveying Consumer Health Portals,” Communications of the ACM, 47(1), 2004
  • With M. Liberatore, R. Nydick, Q. Chung, & E. Sloane, “Impact of Process Change on Customer Perception of Waiting Time: A Field Study,” Omega, 32, 2004
  • With D. Cook, “The Role of Third Party Seals in Building Trust Online,” e-Service Journal, 2(3), 2003

Specialties

  • IT project management
  • E-Business Operations
  • Business Intelligence
  • Enterprise Systems Implementations
  • IT Industries in China

Research

  • Consultant-assisted IT projects
  • Online trust; online pricing strategies
  • Data mining in customer relationship management

Courses Taught

  • E-Business
  • Business Technology Management
  • Programming for Adaptive Problem Solving

Non-Academic Positions

JDU International

Additional Information

At VSB Since 2000