Peggy Chaudhry

Peggy Chaudhry

Associate Professor, Management & Operations

Peggy Chaudhry

Bartley Hall Rm 2039
Management
800 Lancaster Avenue
Villanova, PA 19085

Email: peggy.chaudhry@villanova.edu
Phone: (610) 519-6442

Education

BS, University of Wisconsin-Stout, 1980; MBA, University of Wisconsin-La Crosse, 1985; PhD, University of Wisconsin-Madison, 1992

Publications

  • Chaudhry, P., Cordell, V., and Zimmerman, A., “Modeling Anti-Counterfeiting Strategies in Response to Protecting Intellectual Property Rights in a Global Environment,” Marketing Review, Volume 5, Issue 1, Spring 2005
  • Chaudhry, P., Cordell, V., and Zimmerman, A., “Modeling Anti-Counterfeiting Strategies in Response to Protecting Intellectual Property Rights in a Global Environment,” Marketing Review, Volume 5, Issue 1, Spring 2005
  • Yan, J., Chaudhry, S., and Chaudhry, P., “A Model of a Decision Support System Based on Case-Based Reasoning for Third-Party Logistics Evaluation,” Expert Systems: The International Journal of Knowledge Engineering and Neural Networks, Volume 20, Number 4, 2003

Honors and Awards

Faculty Expert, April 2010 GAO Report; “Coleman Best Practitioner Paper” at the United States Association for Small Business Entrepreneurship and Small Business Institute, January 2006; Awarded VITAL teaching grant, May 2005; Who ‘s Who in Professional and Executive Women; Who ‘s Who of American Women

Specialties

Cross-cultural Management; Customer Relationship Management (CRM); Distance Education; Entrepreneurship; Europe; Family Businesses; Globalization; Gray Markets/Distribution Channels; Intellectual Property; International Management; International Marketing; Pharmaceuticals

Research

Customer relationship management in small businesses; customer experience; intellectual property rights; analysis of emerging gray markets

Courses Taught

Introduction to International Business; International Comparative Management; International Marketing, International Business Management; European Business Management; Organization and Management; Consumer Behavior

Non-Academic Positions

Consultant, Department of Development, State of Wisconsin, 1986-1987; Office Manager, Pertzsch Construction Company, Inc., 1982-1985; Escrow Manager, Midwest Federal Savings and Loan, 1981-1982

Additional Information

At VSB since 1991