Jeremy Kees

Jeremy Kees

Associate Professor, Marketing & Business Law

Photo of Jeremy Kees

Associate Professor, Marketing & Business Law
Faculty Director, Center for Marketing & Consumer Insights

Bartley Hall Rm 3006
800 Lancaster Avenue
Villanova, PA 19085

Phone: (610) 519-6145

Education: PhD, University of Arkansas, 2006


Dr. Kees has published over 70 peer-reviewed articles, book chapters, and conference proceedings in the fields of business, health, and public policy. His research is deals with the effective communication of risk. Below are examples of his published work:

  • Newman, Christopher, Scot Burton, Craig Andrews, Richard Netemeyer, and Jeremy Kees (2018), “Marketers’ Use of Alternative Front-of-Package Nutrition Symbols: An Examination of Effects on Product Evaluations,” Journal of the Academy of Marketing Science.
  • Kees, Jeremy, Christopher Berry, Scot Burton, and Kim Sheehan (2017), “An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon’s Mechanical Turk,” Journal of Advertising, 46(1), 141-155.
  • Andrews, Craig, Rick Netemeyer, Jeremy Kees, and Scot Burton (2014), “How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of Quitting,” Journal of Marketing Research, 51(2), 165-183.
  • Kees, Jeremy, Marla Stafford, and Yoon-Na Cho (2014), “Regulating Front-of-Package Nutrition Information Disclosures: A Test of Industry Self-Regulation versus Other Popular Options,” Journal of Consumer Affairs, 48(1), 147-174.
  • Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, et al.(2013), “Promoting Positive Change: Advancing the Food Well-being Paradigm,” Journal of Business Research, 66(8), 1211-1218.
  • Kemp, Elyria, Pamela A. Kennett-Hensel, and Jeremy Kees (2013), “Pulling on the Heart-Strings: Examining the Effects of Emotions and Gender in Persuasive Appeals,” Journal of Advertising, 42(1), 69-79.
  • Burton, Scot and Jeremy Kees (2012), “Flies in the Ointment? Addressing Potential Impediments to Population-Based Health Benefits of Restaurant Menu Labeling Initiatives,” Journal of Public Policy & Marketing, 31(2).
  • Kozup, John, Charles A. Taylor, Michael L. Capella, and Jeremy Kees (2012), “Sound Disclosures: Assessing When a Disclosure is Worthwhile,” Journal of Public Policy & Marketing, 31(2).
  • Taylor, Charles A., Michael Capella, and Jeremy Kees (2012), “Measuring the Impact of Tobacco Harm Reduction Information in Advertising in the Presence of a Government Mandated Warning,” Journal of Consumer Affairs, 46(2), 235-259.
  • Andrews, Craig, Scot Burton, and Jeremy Kees (2011), “Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols,” Journal of Public Policy & Marketing, 30(2), 175-190.
  • Kees, Jeremy (2011), “Advertising Framing Effects and Consideration of Future Consequences,” Journal of Consumer Affairs, 45(1), 7-32.
  • Scammon, Debra L., Punam A. Keller, Jeremy Kees, et al. (2011), “Transforming Consumer Health,” Journal of Public Policy & Marketing, 31(1), 14-22.
  • Capella, Michael, Ronald Paul Hill, Justine Rapp, and Jeremy Kees (2010), “The Impact of Violence Against Women in Advertisements,” Journal of Advertising, 39(4), 37-53
  • Kees, Jeremy, Burton, Scot, Craig Andrews, and John Kozup (2010), “Understanding How Graphic Visual Warnings Work on Cigarette Packaging,” Journal of Public Policy & Marketing, 29(2), 265-276
  • Tangari, Andrea Heintz, Craig Andrews, Scot Burton, and Jeremy Kees (2010), “Can Corrective Ad Statements based on U.S. v. Philip Morris USA Inc. Impact Consumer Beliefs about Smoking,” Journal of Public Policy & Marketing, 29(2), 153-169
  • Tangari, Andrea Heintz, Judith Anne Garretson Folse, Scot Burton, and Jeremy Kees (2010), “The Moderating Influence of Consumers’ Temporal Orientation On the Framing of Societal Threats and Corporate Responses in Cause-Related Marketing Campaigns,” Journal of Advertising, 39(2), 35-50
  • Kees, Jeremy, Scot Burton, and Andrea Heintz Tangari (2010), “The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses Toward Health-Related Advertising,” Journal of Advertising, 39(1), 19-34
  • Joireman, Jeff, Jeremy Kees, and David Sprott (2010), “Understanding Why Temporally Myopic People Have More Credit Card Debt: Two Complementary Explanations,” Journal of Consumer Affairs, 44(1), 223-242
  • Kees, Jeremy (2010), “Temporal Framing in Health Advertising: The Role of Risk and Future Orientation,” Journal of Current Issues and Research in Advertising, 32(1), 33-46
  • Kees, Jeremy, Paula Fitzgerald Bone, John Kozup, and Pam Scholder Ellen (2008), “Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-to-Consumer Online Prescription Drug Promotions,” Psychology and Marketing, 25(7), 675-691
  • Howlett, Elizabeth, Jeremy Kees, and Elyria Kemp (2008), “The Role of Self-Regulation, Future Orientation, and Financial Knowledge in Long-Term Financial Decisions,” Journal of Consumer Affairs, 42(2), 223-242
  • Kees, Jeremy, Scot Burton, Craig Andrews, and John Kozup (2006), “Effects of Alternative Cigarette Warning Messages and Graphic Visuals on Packaging: Implications for the Framework Convention on Tobacco Control,” Journal of Public Policy & Marketing, 25(2), 212-223
  • Burton, Scot, Elizabeth Creyer, Jeremy Kees, and Kyle Huggins (2006), “Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants,” American Journal of Public Health, 96(9), 1669-1675
  • Jensen, Thomas, Jeremy Kees, Scot Burton, and Fernanda Turnipseed (2003), “Advertised Reference Prices in an Internet Environment: Effects of Consumer Price Perceptions and Channel Search Intentions,” Journal of Interactive Marketing, 17(2), 20-33

Honors and Awards

  • Named as one of “The 40 Most Outstanding Business School Profs Under 40 In The World” by Poets & Quants
  • American Marketing Association Thomas C. Kinnear Research Award
  • Center for Global Leadership Research Excellence Award
  • McDonough Award for Research Excellence
  • Conference Co-Chair, Marketing and Public Policy Conference
  • Programming Chair, Marketing and Society Special Interest Group of the American Marketing Association
  • Marketing and Society Track Co-Chair, Winter AMA Marketing Educators” Conference
  • Best Paper Award, Marketing and Public Policy Conference
  • Best Paper Award, Society for Marketing Advances Conference
  • AMA Sheth Foundation Doctoral Consortium Fellow


  • Marketing and Public Policy Issues
  • Advertising Framing Effects
  • Risk
  • Intertemporal Choice
  • Consumer Health
  • Pharmaceutical Marketing
  • Food and Food Supplement Health Claims
  • Pricing
  • Information Processing
  • Multivariate Data Analysis Techniques
  • Experimental Design


Consumer Information Processing

Topics dealing with ways in which consumers process and are influenced by marketing communications and how the presentation of information in advertisements influence consumer attitudes and decision making

Consumer Psychology

Consumer risk perception and the motivational and self-control mechanisms consumers use to manage potential risks

Intertemporal Choice

Time discounting and how consumers integrate present versus future outcomes into decision making

Public Policy and Consumer Welfare

Marketing issues that affect consumer decision making related to health and wellness

Courses Taught

  • Research Methods (graduate level)
  • Contemporary Issues in Marketing (graduate level)
  • Principles of Marketing
  • International Marketing
  • Promotional Strategy
  • Competitive Effectiveness
  • Decisions in Marketing (graduate level)

Additional Information

At VSB since 2006

In the News Media:

Learn More: Online Master of Business Administration