Eric Karson

Eric Karson

Associate Professor, Marketing & Business Law Interim Department Chair

Eric Karson Associate Professor, Marketing & Business Law Interim Department Chair

Bartley Hall Rm 3014
Marketing
800 Lancaster Avenue
Villanova, PA 19085

Email: eric.karson@villanova.edu
Phone: (610) 519-4365

Education

Ph.D., Florida Atlantic University, 1998 M.S., University of Colorado, 1991 MBA, Michigan State University, 1984 B.S., Western Michigan University, 1978

Publications

  • Korgaonkar, Pradeep K., Maria Petrescu and Eric J. Karson (2015), “Hispanic-Americans, Mobile Advertising and Mobile Services,” Journal of Promotion Management, 21(1), 107-125.
  • Wenhong Luo, David Cook, and Eric J. Karson (2011), “Search Advertising Placement Strategy: Exploring the Efficacy of the Conventional Wisdom,” Information and Management, 48(8), 404-11.
  • Korgaonkar, Pradeep K., and Eric J. Karson. “The Influence of Perceived Product Risk on Consumers ‘ e-tailing Shopping Preference, ” Journal of Business and Psychology, 22 (2007): 55-64
  • Karson, Eric J., Sam McCloy and P. Greg Bonner. “An Examination of Consumers ‘ Attitudes and Beliefs Towards Company Sponsored Web Sites, ” Journal of Current Issues and Research in Advertising, 28 (2006): 77-91
  • Karson, Eric J., and Robert J. Fisher. “Predicting Intentions to Return to the Web Site: Extending the Dual Mediation Hypothesis, ” Journal of Interactive Marketing, 19 (2005): 2-14
  • Karson, Eric J. and Robert J. Fisher. “Reexamining and Extending the Dual Mediation Hypothesis in an Online Advertising Context ” Psychology and Marketing, 22 (2005): 333-351

Honors and Awards

Research Grant, Villanova School of Business, 2007; Research Excellence Award Honorable Mention, Center for Responsible Leadership and Governance, Villanova University, 2005-06; Research Grant, Villanova School of Business, 2005; Summer Research Grant and named Summer Research Fellow, Villanova University, 2004

Specialties

Marketing

Research

Direct/Interactive Marketing; Consumers’ Evaluation of Commercial Web Sites as Advertisements; Privacy on the Web; Consumers’ Use and Attitudes Towards Digital/Direct Marketing

Courses Taught

(UG) Business Dynamics and Digital Marketing; (MBA) Digital Marketing and Marketing Research

Non-Academic Positions

Captain, US Army, inactive reserve , 1984 – 1992; Systems Engineer, Electronic Data System & Sierra Pacific Power Company 1984-1987; Account Executive, National Computer Distributors, 1992-93

Additional Information

At VSB since 2002