Charles Taylor

Charles Taylor

John A. Murphy Professor of Marketing

Charles Taylor

Bartley Hall Rm 2053
Marketing
800 Lancaster Avenue
Villanova, PA 19085

Email: raymond.taylor@villanova.edu
Phone: (610) 519-4386

Education

  • MBA, Michigan State University
  • PhD, Michigan State University

Publications

  • Taylor, C., S. Okazaki, B. Mueller. 2010. “Measuring hard sell and soft sell advertising appeals.” Journal of Advertising. 35.
  • Taylor, C., M. Capella, R. Campbell, and L. Longwell. 2009. “Do pharmaceutical marketing activities raise prices? Evidence from five major therapeutic classes.” Journal of Public Policy and Marketing.
  • Taylor, C. 2009. “Editorial: The six principles of digital advertising.” International Journal of Advertising. 28(3).
  • Taylor, C. and H. Rotfeld. 2009. “The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multi-disciplinary research.” Journal of Advertising. 38(4).
  • Rotfeld, H.J., Taylor, C. Raymond. 2009. “The Advertising Regulation and Self-Regulation Issues Ripped from the Headlines with Opportunities for Disciplined Self-Disciplinary Research.” Journal of Advertising. 38(4). (Forthcoming)
  • Capella, M.L., Taylor, C. Raymond, Campbell, R., Longwell, L. 2009. “Do Pharmaceutical Marketing Activities Raise Prices? Evidence from Five Major Therapeutic Classes> Journal of Public Policy and Marketing. 28(2).

Honors and Awards

  • Villanova University Outstanding Faculty Research Award, 2009
  • Journal of Advertising, Best Paper Award with Michael Capella, 2008
  • Hans B. Thorelli Award for contribution to international marketing
  • Charles Slater Award for contribution to macro-marketing
  • Fulbright Senior Specialist
  • Consortium Faculty, American Marketing Association Marketing and Public Policy Conference
  • Consortium Faculty, Society for Marketing Advances
  • Congressional Testimony on Outdoor Advertising, May 1986
  • Fulbright Senior Specialist.

Specialties

Advertising; Branding; Consumer Marketing; Marketing; Globalization; International Marketing; International Trade; Public Policy; International Advertising

Research

  • International Advertising
  • Pharmaceutical Advertising
  • Tobacco and Alcohol Advertising
  • Marketing to Asian Americans
  • Advertising Regulation
  • On-Premise Signs and Billboards
  • Advertising and Financial Performance

Courses Taught

International Marketing, Advertising, Strategic Analysis & Implementation Module II

Non-Academic Positions

  • Consulting: General Motors
  • Philip Morris USA
  • Clear Channel Communications
  • Infinity Broadcasting
  • Eller Media
  • Magic Media
  • Dechert, LLP
  • Jones Day, LLP
  • Sussman Godfrey, L.L.P
  • Zoom Media. Featured speaker: European Advertising Academy
  • Korean Advertising Society
  • Asia Pacific Law Students Association
  • International Sign Association
  • Outdoor Advertising Association of America, Transportation Research Board