Charles Taylor

Bartley Hall Rm 2053
Marketing
800 Lancaster Avenue
Villanova, PA 19085

Email: raymond.taylor@villanova.edu
Phone: (610) 519-4386

Education

• MBA, Michigan State University
• PhD, Michigan State University

Publications

• Taylor, C., S. Okazaki, B. Mueller. 2010. “Measuring hard sell and soft sell advertising appeals.” Journal of Advertising. 35.
• Taylor, C., M. Capella, R. Campbell, and L. Longwell. 2009. “Do pharmaceutical marketing activities raise prices? Evidence from five major therapeutic classes.” Journal of Public Policy and Marketing.
• Taylor, C. 2009. “Editorial: The six principles of digital advertising.” International Journal of Advertising. 28(3).
• Taylor, C. and H. Rotfeld. 2009. “The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multi-disciplinary research.” Journal of Advertising. 38(4).
• Rotfeld, H.J., Taylor, C. Raymond. 2009. “The Advertising Regulation and Self-Regulation Issues Ripped from the Headlines with Opportunities for Disciplined Self-Disciplinary Research.” Journal of Advertising. 38(4). (Forthcoming)
• Capella, M.L., Taylor, C. Raymond, Campbell, R., Longwell, L. 2009. “Do Pharmaceutical Marketing Activities Raise Prices? Evidence from Five Major Therapeutic Classes> Journal of Public Policy and Marketing. 28(2).

Honors and Awards

• Villanova University Outstanding Faculty Research Award, 2009; Journal of Advertising, Best Paper Award with Michael Capella, 2008; Hans B. Thorelli Award for contribution to international marketing; Charles Slater Award for contribution to macro-marketing; Fulbright Senior Specialist; Consortium Faculty, American Marketing Association Marketing and Public Policy Conference ; Consortium Faculty, Society for Marketing Advances; Congressional Testimony on Outdoor Advertising, May 1986; Fulbright Senior Specialist.

Specialties

Advertising; Branding; Consumer Marketing; Marketing; Globalization; International Marketing; International Trade; Public Policy; International Advertising

Research

• International Advertising; Pharmaceutical Advertising; Tobacco and Alcohol Advertising; Marketing to Asian Americans; Advertising Regulation; On-Premise Signs and Billboards; Advertising and Financial Performance

Courses Taught

International Marketing, Advertising, Strategic Analysis & Implementation Module II

Non-Academic Positions

• Consulting: General Motors; Philip Morris USA; Clear Channel Communications; Infinity Broadcasting; Eller Media; Magic Media; Dechert, LLP; Jones Day, LLP; Sussman Godfrey, L.L.P; Zoom Media.
• Featured speaker: European Advertising Academy; Korean Advertising Society; Asia Pacific Law Students Association; International Sign Association; Outdoor Advertising Association of America, Transportation Research Board.

Learn More: Online Master of Business Administration