Aronte Bennett

Aronte Bennett

Associate Chair, Marketing & Business Law

Aronte Bennett

Bartley Hall Rm 3007
Marketing
800 Lancaster Avenue
Villanova, PA 19085

Email: aronte.bennett@villanova.edu
Phone: (610) 519-6432

Publications

  • Bennett, Aronté, Ronald P. Hill, and Daniel Oleksuik (2013). “The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships,” Journal of Public Policy and Marketing, forthcoming.
  • Bennett, Aronté and Ronald P. Hill (2012). “The Universality of Warmth and Competence: A Response to Brands as Intentional Agents,” Journal of Consumer Psychology, 22 (2), pp. 199 – 204.
  • Meyvis, Tom, Aronté Bennett and Daniel M. Oppenheimer, (2010). “Pre-Commitment to Charity”. In D.M. Oppenheimer and C.Y. Olivola (Eds.) The Science of Giving: Experimental Approaches to the Study of Charity (pp. 35-48) London: Psychology Press.
  • Bennett, A., S. Craig, and S. Douglas. 2009. “Contextual and culture factors underlying Americanization.” International Marketing Review. 26(1)

Honors and Awards

Aspen Institute Research Fellow, 2009; American Marketing Association Valuing Diversity Fellowship, 2008.

Specialties

Consumer Behavior; Pro Social Behavior; Information Processing; Brand Relationships

Research

Corporate Social Responsibility; Charitable Donations; Social Signaling; Green Consumption; Information Processing; Brand Relationships

Courses Taught

Marketing Research and Research Methodology in Marketing

Non-Academic Positions

Young and Rubicam, Marketing Research, 2004 -2005; Kimberly Clark, B-2-B Marketing, 2001-2002.

Additional Information

At VSB since 2009