Making IT part of your business strategy

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Businesses in all industries have transformed the way they function thanks to the technological developments in areas like instant communication and cloud storage. Still, making the most of today’s advances calls for going farther than adopting some new tools and processes. Information technology has a crucial place in setting the strategic agenda for a growing organization.

Professionals who pursue an online MBA can gain the skills and knowledge required to guide a proactive business strategy. The right combination of big-picture perspective and technical know-how makes all the difference in effectively implementing IT and driving innovation. In today’s ever-accelerating business environment, a strong approach to technology is essential to maximizing a company’s overall performance.

Why IT matters in business strategy

With every passing year, corporate IT infrastructure continues to expand and become more deeply ingrained into organizations’ daily operations. Companies now rely heavily on IT to enable routine communications and transactions. However, the importance of computing, storage and networking technologies extends well beyond providing support for common business requirements and into every aspect of an organization.

A robust IT infrastructure makes it possible for departments and executive leadership to gather valuable information and plan for the future. Big data has become indispensable for companies to discover insights into customer behavior, keep logistics swiftly moving along and make the decisions that shape growth over time. Getting relevant findings to the people who need them in a timely fashion demands robust data architecture and experts who understand the requirements of different areas within the organization.

Investing in novel uses and advanced capabilities for IT has brought businesses advantages in many different ways. Collecting information in real time and monitoring long-term changes in the marketplace may reveal lucrative opportunities for expanding an organization. Understanding what advertising and content gets consumers interested in a company or what resources allow greater productivity from employees leads to wiser choices in pursuing new initiatives.

Aligning technology with organizational needs

While technology does a great deal to empower the enterprise as a whole, the best results come from treating the connection between IT and other business units as a true strategic partnership. McKinsey & Company pointed out the importance of actively involving a chief information officer in setting a company’s agenda. These executives can better understand emerging technology requirements when they take part in planning sessions, and when they have direct input, overall IT effectiveness receives a huge boost.

IT infrastructure must grow and change along with the rest of a company. Leaders have improved their approach to managing infrastructure by drawing ideas from the agile development framework, setting a clear path toward shared objectives and making adjustments as necessary. Based on a company’s current goals for a planning period covering the next six months to two years, IT leaders determine what key features are required from technology platforms.

IT experts find the gaps between an infrastructure’s existing capabilities and what is necessary for an organization to fulfill its priorities. They plot out what technology initiatives to undertake to close those gaps. As the end of the planning period approaches, IT specialists again collaborate with other departments to set a new roadmap for strategic development.

Analytics is only becoming more vital to how leaders at companies think about any problem, especially when they are striving to scale up. Establishing close ties between IT and other functions, including giving infrastructure experts a role in broader decision-making, equips an organization to answer difficult questions and keep expanding.

Learning to leverage IT for long-term growth

Capturing IT’s potential to build wise business strategy and make steady progress toward objectives requires professionals who fully grasp the power of today’s connected systems and analytics tools. Within IT departments and throughout the rest of an organization, leaders need to be ready to collaborate closely and find the best path forward. Aligning IT with business strategy is about creating a densely interconnected enterprise that’s always looking ahead and assembling systems to meet the challenges to come.

Students who attend online MBA courses from Villanova University learn the strategic principles and data-driven skills they need to take a central role in this technology-focused business environment. Studying methods for leveraging IT and analytics teaches graduates how to lead forward-looking initiatives and cooperate across departments. They have ample opportunities to work on teams, solving the complex real-world problems that bring a company the resources to grow and innovate.

Seek an education that lets you explore what business and IT leadership can do together. Learn more and find out how to apply by visiting the program page.

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