Five Ways an MBA Degree Can Prepare You for a Career in Marketing

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Marketing professional presents in meeting

Obtaining an MBA degree requires a significant commitment of your time, energy and money. For career progression, however, an advanced education can push you forward in terms of opportunities and pay. With courses that cover people management, organizational behavior and leadership, an MBA can be a powerful tool for becoming a valuable asset in the marketing field of tomorrow.

Five ways an MBA can advance your marketing career:

Careers in marketing can vary, ranging from social media coordinators and copywriters to event managers and marketing managers. Among this multifaceted practice, certain skills and attributes can place you ahead of the pack, especially when it comes to managerial positions.

Marketing managers are responsible for ensuring that the marketing strategy for a given business is in line with the rest of its core objectives, overseeing the budget, and coordinating staff and department heads. These roles typically require more experience and a higher education, making MBA graduates viable candidates.

The following skills and competencies learned in an MBA program can prepare you for advanced positions in your marketing career:

  1. Quantitative, Analytical and Strategic Thinking Skills: These are basic skills expected of marketing candidates, regardless of their specific career choice, per The Huffington Post. Strategic thinking and analytical skills are seen as the key building blocks of being able to understand business, as well as to successfully manage and lead others from diverse backgrounds. Beyond acquiring these skills, an MBA program should guide students to apply them in leadership positions. While data collection and fact checking are important skills to possess, being able to display real-life applications of your knowledge is essential, while also never losing sight of ethics.
  1. Creativity and Innovation: Innovation and creativity are key to successful marketing campaigns. Not only do these characteristics give you a corporate edge by allowing you to stay ahead of your competitors, they also strengthen the ability to find long-lasting solutions that can improve sustainability or enhance diversity. Being able to solve problems in a non-traditional manner is incredibly important in a field driven by ingenuity. You can combine the special leadership skills taught at MBA programs with your own creative genius to effectively attract and engage diverse consumers. 
  1. Communication: Communication is the essence of marketing, as it connects every aspect of the discipline and represents everything that is done to make it work. Speaking, writing and presenting in a succinct but powerful manner is essential for leading a diverse team, describing your ideas, and working with people with unique perspectives. In the digital-centric world, this also means being able to successfully portray and communicate concepts on social media.
  1. Staying Modern: Technology is constantly changing the playing field, but new graduates have the advantage of digital literacy. Many MBA programs will kick-start or enhance students’ knowledge of necessary platforms. Understanding digital trends, as well as the programs required to navigate this complex world, are vital for those in the marketing field.
  1. Lifelong Learners: Pursuing an advanced degree already showcases an ability and a desire to keep learning. But to excel in a constantly evolving field, you need to be able to keep asking “what if,” says HubSpot. With new business models arising every day, it is vital to keep up with trends and best practices. Understanding your audiences is crucial, which means you need to evolve with them.

Career paths in the marketing field:

The marketing profession is growing faster than the average for all other occupations and shows no signs of slowing, according to the Bureau of Labor Statistics. In fact, job opportunities for marketing managers are projected to increase by 8% through 2028.

Some potential marketing roles include:

 

Brand Marketing

The responsibilities of a public relations manager or brand marketer include creating and maintaining a company’s public image, crafting campaigns to boost awareness, and confirming that content and messaging remains consistent across the board. They need to be able to manage projects and people, have experience with brand or crisis management, and be proficient with social media and email. MBA graduates are valuable candidates for PR manager roles and can anticipate a median wage of $114,800, according to the Bureau of Labor Statistics.

 

Data Analysts

Demand for data analysts in all sectors has skyrocketed, U.S. News & World Report noted. Data can be used to better understand customers and clients and successfully target them for future sales and partnerships. Bottom line? Data leads to relevancy.

With work experience and a graduate degree, data analysts can expect starting salaries of $100,000.

 

Pursuing an MBA Online

Those considering higher education and obtaining an MBA may think there are insurmountable setbacks to those interests, including cost and time. To accommodate busy lifestyles, many leading institutions—including Villanova University—are offering students accessible routes to incorporate classes with their routines. If a career in marketing seems optimal for your future pursuits, you can learn more about Villanova’s online MBA with a specialization in Marketing here.

 

Sources:

https://www.huffpost.com/entry/mba-jobs-_b_1126299

https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-2

https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6

https://blog.hubspot.com/marketing/marketing-jobs

https://www.usnews.com/education/best-graduate-schools/top-business-schools/articles/2014/03/13/use-an-mba-to-dive-into-a-data-analytics-career

 

 

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